Friday, September 22nd, 2017

IOTD receives national award for Bicentennial

Posted: Friday, September 8, 2017

The U.S. Travel Association announced the recipients of its 2017 Mercury Awards during the 34th annual ESTO conference, held in Minneapolis, Minnesota. The Indiana Office of Tourism Development (IOTD) was awarded best Public Relations Campaign for the Indiana Bicentennial Torch Relay at the conference.

The Mercury Awards recognize U.S. Travel Association members for excellence and creative accomplishment in state destination marketing and promotional programs.

One of the judges commented about the torch relay, “This idea was executed superbly. The idea of uniting the entire state and bringing together citizens of every age, race and background to carry a physical object throughout the state is interesting enough, but the partnerships and execution really elevated this campaign.”

“The torch relay was a great opportunity to promote and unify the state by connecting people, communities, and regions,” said Mark Newman, IOTD’s executive director. “This award is a tremendous honor. The effort, dedication, and teamwork that went into more than three years of planning were worth the journey.”