Monday, October 16th, 2017

Am. Express promotes Small Business Saturday

Posted: Friday, November 25, 2011

Squeezed between the traditional holiday-shopping kickoff days of Black Friday and Cyber Monday is the newer and lesser known Small Business Saturday. It’s an initiative sponsored by American Express that aims to encourage shoppers to support their local small businesses.

In this, the second year of the event, they’ve partnered with foursquare to offer a whopper of a discount on Saturday, November 26. Foursquare users who check in and spend $25 or more on their American Express cards at participating businesses will receive a $25 credit on their American Express statement.

There are more than 100,000 business participating. You’ll be able to find ones nearby on the 26th by opening your foursquare app, tapping Explore and then tapping specials. Be sure to expand your radius out to 10 miles to be able to see them all. You can also find them on the new foursquare website by looking for the map icons highlighted in orange.

Don’t forget to sync your card with foursquare before next Saturday to be eligible. When you check in at a participating business, tap the “load to card” button on the special screen and pay with your American Express card. You’ll get a notification from foursquare that your request was processed and the credit will show up on your statement around five business days later.

The beauty of these American Express specials is that there’s no involvement at all on the merchant’s side; the magic is all handled by American Express. You don’t need to worry that the merchant’s staff hasn’t been properly trained and won’t know what you’re talking about as you do with some other foursquare specials. You can help spread the word about Small Business Saturday by taking the pledge to “shop small” on Facebook.

This is a great initiative to help support small businesses, who often struggle in the face of big box retailers, particularly during the holidays. A $25 discount (especially when you only have to spend $25 to get it) makes a great incentive to shop anywhere.